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Uber vs Ola race in top gear: Who will win India's ride-hailing market?

2019 could be a year of intense corporate battles. This is the last of a four-part series and focuses on ride-hailing apps Uber and Ola

Topics
Uber  |  Ola  |  Uber App

Patanjali Pahwa & Karan Choudhury  |  New Delhi 



cabs, uber, ola
Illustration by Binay Sinha

Last year, India’s two top transport aggregator companies, and Ola, witnessed a slowdown in their ridership growth primarily because both cut back on rider discounts as well as huge marketing spends which goes into creating a new category of business. While this has helped both pare losses that were mounting in the initial years, 2019 will be all about increasing ridership. And it is here that and look set to get into a spectacular slugfest.

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First Published: Thu, January 17 2019. 01:29 IST

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