US firm acquires majority stake in Ahmedabad-based Motif

US based TeleTech Holdings has acquired majority stake in Motif, an Ahmedabad-based digital trust and safety services company serving eCommerce marketplaces for an undisclosed sum.

Serving some of the largest, iconic, online brands in travel, retail and ecommerce across the globe, Motif has been providing essential fraud prevention and community moderation services for more than a decade. Operating out of Ahmedabad, India and Manila, Philippines, Motif has built a performance-driven culture that has earned it a leading reputation in the market, the firm said in a statement. Edelweiss was the sole financial advisor to Motif on this transaction.

 “Increasingly, trust