 "Toys \"R\" Us, toy retailer ,Babies R Us,Moorfields,Moorfields Advisory , Britain,UK, online stores")
ToysRUs has entered India for a second time and has opened its first store in Hyderabad as it looks to tap the $1.5 billion toy market in India, over 90 per cent of which still remains unorganised. The US-based toy retailer is working with an omnichannel approach and will have smaller stores compared to what it has globally.
Its online store is toyrus.in and it will also sell exclusively on ecommerce platforms - Flipkart and Myntra.
Its Indian licensee is a 50:50 joint venture between Ace Turtle and Flipkart.
ToysRUs had come to India with a different licensee partner just
