Viacom18's Voot expects 50% revenue from new subscription-led service

From 100 million monthly active users, Voot sees its user base increase to 150 million by the end of this year as a whole

Viacom18’s over-the-top (OTT) platform Voot that launched its subscription-led service Voot Select on Tuesday, is expecting subscription revenues to contribute 50 per cent of its overall revenues in the next three years. 

Voot has 100 million monthly active users and aims to be one of the leading Indian OTT players. It was looking to launch its subscription model once it attained a certain critical mass. It has an advertising led video on demand (AVoD) platform and  introduced a subscription led video-on-demand (SVoD) model too. It has priced the content at par with Amazon’s Prime Video or around Rs 999 a