Vodafone Idea (Vi) has increased its prepaid tariff by 20-25 per cent, joining rival Bharti Airtel which increased its rates on Monday. Vi’s new rates will come into effect from November 25.
The tariff hike, which comes two months after the telecommunications (telecom) reforms, is a step towards improving financial stability of the sector. In the case of Vi, this could also help to boost investor sentiment and raise funds. The company hopes to complete fund-raising by the end of this financial year.
“The new tariff plans will start the process of average revenue per user (ARPU) improvement and will help address the financial stress faced by the industry,” said Vi in a press release.
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