Walmart's Myntra leans on Virat Kohli, Anushka Sharma to reach 100 mn users

Duo named company's first official brand ambassadors; over 50% of Myntra's customers are coming from Tier-2 and Tier-3 cities

Virat Kohli with Anushka Sharma

Virat and Anushka would help the company launch a brand campaign for shopping on the firm’s e-commerce platform

Walmart-owned Myntra has roped in Indian captain Virat Kohli and Bollywood actress Anushka Sharma as the online fashion company’s first official brand ambassadors. The duo would help the company launch

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First Published: May 03 2019 | 1:32 PM IST

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