Walmart's Myntra leans on Virat Kohli, Anushka Sharma to reach 100 mn users

Duo named company's first official brand ambassadors; over 50% of Myntra's customers are coming from Tier-2 and Tier-3 cities

Walmart-owned Myntra has roped in Indian captain Virat Kohli and Bollywood actress Anushka Sharma as the online fashion company’s first official brand ambassadors. The duo would help the company launch a brand campaign for shopping on the firm’s e-commerce platform. This is the largest ever brand campaign for Myntra where it is targeting to reach over 100 million potential customers, said the company.

Myntra said the campaign was inspired by the company’s vision to offer an enriching online shopping experience for fashion and provide a user experience with hi-tech features that go beyond the act of adding items to a cart.