We want categories outside biscuits to grow: Britannia MD Varun Berry

There is going to be inflation so far as wheat is concerned and we will probably be going for a 3-4% price increase starting Q4 across categories on an average

As Britannia Industries enters its centenary, the company is pushing hard to scale up its non-biscuits portfolio and is on the lookout for collaborations. Also, the company has lined up innovative biscuit launches for the current year. In an interview with Avishek Rakshit, Britannia Industries Managing Director Varun Berry opens up about his global plans to innovate, enter new categories and countries to make the firm a global brand. Edited excerpts:

I understand that you want to change the existing ratio of biscuits to non-biscuits from the current 75:25 to 50:50 in the next five years. Will biscuits have a