Q1 results: New launches to spur Britannia volumes, sales jump 14%

Volume growth in FY18 was the highest in Rajasthan, Madhya Pradesh and Uttar Pradesh, and is key for Britannia that lags its peers in rural share and penetration

Driven by strong volume growth, Britannia reported June quarter numbers that were broadly in line with estimates. On the back of a 12.5 per cent volume growth and a better product mix, net sales of the company were up 14 per cent, albeit on a lower base. 

The company had reported volume growth of three per cent in year-ago quarter due to disruption of the trade channel, on account of the goods and services tax roll-out. 

The management highlighted that the double digit volume growth was due to investments in brands and widening of distribution network, especially in the rural