We were prepared for Covid crisis when it hit Europe: CEO of MTR Foods

In a Q&A, Sanjay Sharma dwells on the initiatives his firm took to cope with the lockdown and why he believes it will hit the Rs 1,000-crore revenue mark despite all the disruption

MTR Foods, a subsidiary of Norwegian conglomerate Orkla, had scaled up its production capacity much before the lockdown was announced. Due to this, its inventory in March doubled from the level of 10-14 days of stock that the company usually holds. The Bengaluru-headquartered firm’s CEO Sanjay Sharma tells Samreen Ahmad that despite the coronavirus crisis, MTR Foods is still hopeful of reaching the Rs 1,000-crore revenue milestone by the end of this year. The FMCG major will also focus significantly on leveraging e-commerce channels, going forward. Edited excerpts…

How is MTR Foods running the show when most of the other