What makes Sourav Ganguly the outspoken administrator and brand that he is

Sourav Ganguly has used his trademark aggression to build a unique brand identity, markedly different from his peers. Can he continue to do that, in his new role?

His typical insouciance was in full display when Sourav Ganguly, newly appointed chief of the Board of Control for Cricket in India (BCCI), tweeted during the recent India-Bangladesh match: “Will #TeamIndia keep up the winning streak or will Bangladesh bounce back? Beat my team on @My11Circle & Win Big. Make Your Team Now!” 

With that one tweet, @SGanguly99 had lit a flame on his timeline. How could the BCCI chief endorse a brand that rivals the Board’s official partner, Dream11? Conflict of interest screamed many, while some defended a man’s right to choose his endorsements. 

Ganguly was nonchalant. His support for the