WhatsApp brand campaign in India sets itself as secure messaging platform

WhatsApp on Saturday said it is launching its 'It's Between You' brand campaign in the country showcasing stories about how Indians are using the Facebook-owned platform to communicate in a secure manner.

WhatsApp collaborated with Bollywood director Gauri Shinde along with BBDO India to create two 60-second ads that highlight how its features like texts, video calls or even a voice message (which is end-to-end encrypted) help replicate in-person conversations, it said in a statement.

With over 400 million users, India is among the biggest markets for WhatsApp.

"The campaign narrates real stories about how Indians communicate daily on WhatsApp with their closest