WhatsApp means Business, joins payments companies in race for revenue

Even as Paytm, PhonePe and Amazon Pay collectively lost $1 billion in FY19, WhatsApp has come up with Business, its first revenue-making initiative in India

Aishwarya Sharma, a finance professional and frequent flier, had to pull out tickets from her email app every time she was at the airport: slightly bugging when you are in a rush. Now she gets tickets on WhatsApp. “It is much easier to find it in WhatsApp than to look through hundreds of emails,” said Sharma, who books her tickets on Ixigo, an AI-based travel e-commerce website.
 
Ixigo uses WhatsApp Business, a feature that allows business to interact with customers over WhatsApp chat. The Facebook-owned messaging giant started the service in 2018, and its adoption has gone up particularly