Whiff of O2O in retail as players move from online to offline & vice versa

Online biggies and global retail giants are working on being omnipresent in both the virtual and the real world to see what helps them get numbers

In the jargon filled world of retail giants, where weekly brainstorming sessions are held to fine-tune their ‘retail philosophy’, and terms like client stickability, repeat traffic and most recently omni-channel, which is having an online as well as offline base to sell products, are regularly thrown around, Kishore Biyani, the outspoken group CEO of Future Group, likes to keep things simple. 

His logic is straightforward. “It does not matter whether one is selling online or offline, customers should keep on coming,” he told Business Standard. While his company has been rapidly on-boarding technology to make the retail experience more interactive