 "advertising")
Despite being a consumption-led economy, India’s advertising market contributes just about 0.38 per cent to the country’s gross domestic product (GDP). In 2018-19, ad growth lagged nominal GDP growth, the third time in five years.
A report by Care Ratings says ad spends are not expected to grow significantly as sentiment remains weak. Aggregate advertisement and sales promotion (ASP) expenditure in the past five years has grown at a compounded annual growth rate of 5.4 per cent, implying that companies have been conservative when it comes to ad spends.
On the other hand, ASP as a proportion of
A report by Care Ratings says ad spends are not expected to grow significantly as sentiment remains weak. Aggregate advertisement and sales promotion (ASP) expenditure in the past five years has grown at a compounded annual growth rate of 5.4 per cent, implying that companies have been conservative when it comes to ad spends.
On the other hand, ASP as a proportion of
