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Over the last one year, Spencer’s Retail has been integrating the operations of Nature’s Basket by adopting cross-selling, replicating parts of the latter’s operations and rationalising of stores.
Spencer’s acquired a 100 per cent stake in Nature’s Basket from the Godrej Group for Rs 300 crore last July.
Shashwat Goenka, sector head - Retail and FMCG at RP-Sanjiv Goenka Group, said: “Over the last year, we have exploited synergies in multiple areas between both the companies, for cross-selling of private brands, gifting and a range of products which were unique yet complementary to each other’s offerings.”
The Healthy Alternative brand, for instance, was
