With expanded Sanand facility, Nivea aims to outperform industry

Invests total Rs 350 cr to take up capacity to 240 million units a year; eyes more categories, exports

With an expanded facility at its only plant in India at Sanand in Gujarat, skincare and personal care player, Nivea India Pvt Ltd is buoyant about achieving a growth rate twice that of the industry. An affiliate of German cosmetic major Beiersdorf AG, Nivea India inaugurated the second phase of its manufacturing capacity in Sanand on Friday, at an investment of Rs 150 crore.

With this, the company has invested about Rs 350 crore of the roughly Rs 850 crore it had earmarked. The second phase now takes the installed capacity from 100 million units inaugurated in the first phase in