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With focus on volume growth, FMCGs to put price hike in cold storage

For 2019, industry pegs contribution of volume rise at 75% for top line and 25% in case of price-led growth

FMCG
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FCL has also been tapping into parent Future Group’s vast database to create and promote new product categories through what it terms ‘desire creation’

Viveat Susan Pinto Mumbai
Pricing power in the domestic fast moving consumer goods (FMCG) market is unlikely to stage a comeback anytime soon.

A forecast by market research agency Nielsen, on the trends in FMCG for 2019, points out that volume growth continues to be higher than price-led growth. 

This comes as organised players continue to benefit from the goods and services tax (GST) regime, in addition to a broader distribution push into rural areas, said Sameer Shukla, Nielsen’s executive director, retail measurement services, South Asia. “The rural consumption story will be intact in 2019,” he added.

“Various farm-level initiatives by the government, including

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First Published: Jan 29 2019 | 9:35 PM IST

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