 "tea. coffee")
Weikfield Foods, started in 1956, recently announced a comprehensive repositioning strategy with a new brand identity. The company is also planning to diversify its products offerings into tea segment, ready-to-eat and others as part of efforts to minimise revenue contractions.
Despite the pandemic, the company expects these initiatives would help to achieve its growth target of 2.5 times in revenue over the next 3 years. New products will account for 25 percent.
Weikfield has gone from strength to strength over the last six decades with its iconic portfolio consisting of custard, cornflour, baking powder and cocoa including its recent entries like pasta,
