Mercedes-Benz rolls out A-Class limo to woo first-time luxury buyers

The A-Class launch is one of the 15 models Mercedes plans to launch this calendar year as it seeks to consolidate its leadership position in a market that has been stuck in the slow lane.

Mercedes-Benz India’s A-Class limousine made its market debut on Thursday. The A-Class sedan marks the return of the German automaker to a rather important segment — upselling to the first-time luxury car buyer. Essentially replacing the first-generation CLA four-door coupé, the sedan will form the entry point to the luxury brand in the country.
 
The E-Class and C-Class sedans will continue being the company’s bread-and-butter models. But with the A-Class marque, the company seeks to ramp up volumes. With prices starting at Rs 39.9 lakh and going up to Rs 56.24 lakh for the automatic variant, the model is