Women's innerwear launched, Van Heusen is plannning 500 exclusive stores

While Van Heusen's range of men's innerwear is sold across 9,000 outlets, the women's range is likely to be on sale across 2,000-3,000 outlets by the end of this fiscal year

Following the launch of women’s innerwear and athleisurewear range in the the mid-premium segment, Van Heusen, a brand owned by Aditya Birla Fashion and Lifestyle, is focusing on coming up with exclusive brand outlets for men’s and women’s innerwear range. 

The company, which is looking at a franchisee model, currently has 15 such stores across Chennai, Bengaluru, Mysore, Vijaywada, Dehradun and others, of which five are company-owned. 

“We plan to take up this exclusive outlet count to 35-40 by this year and in the next 3-4 years, to 400-500. This expansion will be primarily led by a franchise model,” Puneet Kumar