Yahoo! partners with Vserv.mobi for mobile monetisation across Southeast Asia

Partnership to extend across key markets in Singapore, Malaysia, Philippines, Thailand & Vietnam

Yahoo Inc has tied up with Vserv.mobi, a global mobile ad network, to monetise Yahoo's premium mobile inventory. This partnership will extend across key markets in Southeast Asia, including Singapore, Malaysia, Philippines, Thailand and Vietnam, said a release issued by the company

Vikas Gulati, VP - Business Development, Southeast Asia, Vserv.mobi said with the tie-up Yahoo will be able to effectively offer their mobile inventory to Vserv.mobi's advertise base across Southeast Asia, while being able to monetise it with optimal yields within the region

Vserv.mobi is a leading Global Mobile Ad Network with a strong presence in emerging markets. It has App media across feature phones, smart phones and tablets the release said.