ZestMoney, an artificial intelligence-driven EMI financing platform, said it has formed a strategic financial partnership with Northern Arc Capital, a non-banking finance company, that aims to address the growing demand for EMI financing in India. Under this long term partnership, Northern Arc Capital has deployed $14 million till date and plans to fund various products offered by ZestMoney in a phased manner. ZestMoney aims to disburse $400 million in the next year to improve access to credit in India where credit card penetration remains very low.
“We are striving to develop a deeper and holistic ecosystem for expanding our palette of

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