Zoho comes up with new platform for unifying marketing operations

Zoho Corporation, a leading global technology company, on Tuesday announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement.

It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

Through automation and business intelligence, the platform synchronizes engagement data to help marketing