Zoho comes up with new platform for unifying marketing operations

Zoho Corporation, a leading global technology company, on Tuesday announced Zoho Marketing Plus, a new unified platform that brings together marketing activities across campaign ideation, creation, execution, management and measurement.

It provides stakeholders across the entire marketing organization with a single, shared view of critical information for improved collaboration and results. The new marketing platform increases the effectiveness of digital marketing strategies by giving marketing leaders a deeper understanding of customer preferences and behaviours so they can deliver dynamic, high-value customer experiences that drive brand affinity and customer happiness.

Through automation and business intelligence, the platform synchronizes engagement data to help marketing teams better understand customers, make more informed decisions, and ultimately drive better results, growth, and revenue.