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ASCI frames guidelines to ask advertisers to break gender stereotypes

The guidelines are a timely intervention, coming only days after the watchdog suspended controversial ads by body spray brand Layer'r Shot

Topics
ASCI | Gender stereotypes | Smriti Irani

Akshara Srivastava  |  New Delhi 



Smriti Irani
Union Minister Smriti Irani releasing the guidelines in New Delhi.

A set of guidelines framed by the Advertising Standards Council of India (ASCI) has a strong message for advertisers: break .

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First Published: Wed, June 08 2022. 22:43 IST

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