Cannes Lions 2018: Shortlists and metals tally keep rising

The Indian contingent has converted nearly a fifth of the 67 shortlisted entries into metals at the ongoing global advertising show. More metals are likely as the festival draws to a close today

Indian advertising agencies have seen a nearly 20 per cent conversion rate from shortlist to metal, industry parlance for awards, at the ongoing Cannes Lions Festival of Creativity.

While this is lower than anticipated, the good news is that there is a high probability of India taking home a second Grand Prix this year, notably, in the glass lion category.

Like health care, the glass lions are a segment that Indian agencies have understood well and have four strong shortlisted entries this year. These are BBDO India’s ‘#StandbyToughMoms’ for All Out (mosquito repellents), Cheil India’s ‘Samsung Technical School – Seema’,