 "Consumption on streaming apps rises 140% in 2019; YouTube leads, Prime 2nd")
The time spent on video streaming apps globally went up 140 per cent in 2019 over 2018 in India, Australia, Indonesia, South Korea and Thailand, says the second edition of the Indian Over-the-Top (OTT) Platforms Report 2019 from MICA, the media and communications business school here (earlier known as Mudra Institute of Communications).
OTT or Over-The-Top is the media service offered directly to viewers over the internet, bypassing cable, broadcast or satellite television platforms.
Issued in association with Communications Crafts, a start-up based here, it highlights that Indians prefer regional content on OTT platforms. The report analysed data shared by Comscore, an
