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False Ayurveda ads: I&B ministry comes down heavily on TV channels

TV channels will be penalised for showing promotions of unlicensed products

False Ayurveda ads: I&B ministry comes down heavily on TV channels
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Viveat Susan Pinto Mumbai
The Information and Broadcasting (I&B) Ministry has, in a strongly worded advisory to television channels this week, come down hard on advertisements for herbal, ayurvedic, unani and homoeopathic products that are not licensed by the Ministry of Ayush. 

The advisory, issued by Amit Katoch, director, broadcasting, I&B ministry, has asked TV channels to take note of these ads and desist from permitting those which promote unlicensed products to avoid being penalised under the Drug and Magic Remedies (Objectionable Ads) Act, 1954, and the Drugs and Cosmetics Act, 1940.

The move comes as channels across the board from news to general