India's advertising monitor asks viewers to speak up with new digital drive

India’s advertising monitor is stepping up its campaign to scrub digital platforms clean with a fresh initiative starting on Friday that encourages audiences to report objectionable ads.
 

#ChupNaBaitho, a digital campaign by the Advertising Standards Council of India (ASCI), is part of several initiatives planned by the self-regulatory body for 2021.
 

The three-month pilot will focus on New Delhi and Mumbai and mainly target finance portals and technology sites. It will include social media posts and a call to action explaining to consumers when and how to report advertisements that are offensive, misleading, make fake promises and push harmful products,