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In 2015, as political tectonics started pushing India’s mainstream cultural discourse towards the right, Mumbai-based Sikh entrepreneur Eshwinder Sethi got a novel idea. He opened what he claims to be India’s first non-halal or jhatka meat processing plant in a food park in Maharashtra’s Pune. Branded as ‘Punjab Maratha’, all raw and processed poultry and goat meat from his plant was labelled jhatka and thus ‘free from ritual & torture’ that symbolises the Islamic halal way of slaughtering animals for consumption.
"We are Sikhs and are not allowed to eat halal meat which is butchered as per rituals of
"We are Sikhs and are not allowed to eat halal meat which is butchered as per rituals of
