Limit use of 'fancy adjectives' on labels, ads: FSSAI to food companies

FSSAI said that if these 'fancy' adjectives are 'likely to mislead the consumer as to the nature of the food', the companies must put up a disclaimer on the front of the pack

Food manufacturers in India have been asked to limit the usage of "fancy name containing adjectives" on food labels, brand names and in advertisements. These words include "natural", "fresh", "pure", "original", "traditional", "authentic", "genuine", and "real". 

The recent notification released by the Food Safety and Standard Authority of India (FSSAI) said that if these adjectives are "likely to mislead the consumer as to the nature of the food", the companies must put up a disclaimer on the front of the pack. 

The disclaimer should read, "This is only a brand name or trademark, or fancy name and does not represent