Rahul Gandhi vs BJP: Decoding the political dogfight on Twitter

Gandhi employed self-deprecating humour to reply to cynics

After years of being apathetic towards social media, Congress Vice-President Rahul Gandhi has of late done a star turn on Twitter.

His tweets now pack humour and wallow in sarcasm. The Bharatiya Janata Party (BJP) social media team is visibly rattled that Gandhi’s tweets have on several occasions in recent months got more retweets and likes than those of Prime Minister Narendra Modi. 
 

Senior Union ministers such as Nirmala Sitharaman, Smriti Irani and Prakash Javadekar have gone on record trying to run down Gandhi’s success on Twitter, unwittingly conceding that he indeed is getting traction. For long mocked and called