Sunday, December 07, 2025 | 07:39 PM ISTहिंदी में पढें
Business Standard
Notification Icon
userprofile IconSearch

Up and running: Marathon business picks up steam after Covid hurdle

Organisers prepare for 40,000-plus participants at this year's Delhi half marathon, which will kick off on October 16

Airtel Delhi Half Marathon 2017
premium

The presence of brands and industry leaders who are avid runners has been an integral part of marathons in India

Ritwik Sharma New Delhi
As the national capital gears up for the 17th edition of the Delhi half marathon on October 16, it couldn’t have asked for a better advert than Avinash Sable’s historic feat at the Commonwealth Games earlier this year.

The marathoner, who won silver for India at the 3,000-metre steeplechase in Birmingham, was the toast of the town when the resumption of the event, after a no-show due to Covid-19 last year, was recently announced with a new title sponsor in mining giant Vedanta.

Who better than Sable to inspire Indians to run? After all, it was in Delhi that the