Virat Kohli first Indian sportsperson to ink Rs 100-cr deal with Puma

Virat Kohli became the first Indian sports personality to strike a Rs 100-crore endorsement deal with a single brand, reported Times of India. Kohli signed an eight-year deal with sports apparel brand Puma worth Rs 110 crore. The Indian cricket captain is now set to join the likes of Usain Bolt, Asafa Powell and Thierry Henry, among others, as a global ambassador for the brand.

The long-term deal could potentially cover Kohli’s remaining career with the Indian team. A bulk of the endorsement deal, estimated between Rs 12 crore to 14 crore annually, is locked up in fixed payout.

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