Business Standard

What, where, and when: Here's how data collectors track all details

Anonymised data, picked up in several ways, cater to large complex markets

The “collector” gets a good picture of the subjects’ work profiles, economic strata, educational backgrounds, tastes in entertainment, friends’ circles, political concerns, social attitudes, and so on
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The “collector” gets a good picture of the subjects’ work profiles, economic strata, educational backgrounds, tastes in entertainment, friends’ circles, political concerns, social attitudes, and so on

Devangshu Datta New Delhi
A recent series of investigative reports alleges that Chinese analytics company, Zhenhua Data Information Technology, has collected data on 10,000 Indians, among them several prominent personalities. Now how does one collect and analyse data of this nature? Well, much of this data is public, or semi-public. 

Any 21st century individual spews data continuously. Also note that while the Supreme Court of India affirmed, back in 2017, that privacy is a fundamental right, India has no personal data privacy law. Moreover, the proposed legislation gives the government a free hand to collect whatever data it chooses, so the Bill will offer zero

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