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Will blood banks benefit from Facebook's new blood donor feature?

The feature became available on October 1, which is India's National Blood Donor Day

Photo: Shutterstock
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Photo: Shutterstock

Rezwan | Global Voices

In India, a new Facebook feature to register users as blood donors has attracted mixed reactions from the public. The feature will allow individuals and hospitals in need of blood to notify nearby donors, by creating posts that include information like blood type, location, and the reason for the donation. Potential donors will be able to respond to requests via WhatsApp, Facebook Messenger, or even a phone call.

India has a considerable shortage of blood in its blood banks, with more than 38,000 donations reportedly required every day to balance it. Due