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Women-led businesses are shaping entrepreneurship in Kashmir

Kashmir is witnessing a number of young women turning to entrepreneurship while overcoming the challenges of lockdowns, rising unemployment, political instability, and a conservative societal setup

Sadia Mufti

Sadia Mufti: After setting up a designer store in 2014, she now has two top-notch fashion outlets in Srinagar and has created a first-of-its-kind ethnic label

Firdous Hassan Srinagar
When Sadia Mufti, a 29-year-old science graduate from Srinagar, decided to open a designer store in 2014, she drew flak from the conservative section of society. The devastating floods that year and a six-month-long agitation in 2016 after the killing of Hizbul Mujahideen commander Burhan Wani left her almost broke. But she didn’t give up. Five years on, Mufti has two top-notch fashion stores in Srinagar – one in Jehangir Chowk and a recent one at Hazratbal – and has created a first-of-its-kind ethnic clothing label, Hangers The Closet, in strife-torn Kashmir.

Among the first make-in-Kashmir labels, its traditional pherans to

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First Published: Nov 19 2021 | 6:10 AM IST

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