You were just starting a new venture with three partners in the health care space and then the pandemic hit. You were exploring getting into an enterprise that targets millennials and Gen Z and then Covid-19 happened and the creature you were targeting metamorphosed all of a sudden. You had just raised your first round of funding based on a clearly thought out business plan with growth projections all carefully and neatly worked out and in place and then the virus struck.
Or you had the germ of a novel idea, were toying with the idea of quitting your tedious job and going entrepreneurial but hadn’t yet bitten the bullet. How does one convert and reshape a pre-Covid idea to