 "Ayurvedic medicine image via Shutterstock.")
While India’s AYUSH (ayurveda, yoga and naturopathy, unani, siddha, and homoeopathy) industry welcomed the move to have the AYUSH mark for quality products made in the country, some pointed out how global agencies recognise and acknowledge the stamp playing a key role in determining demand in international markets.
Speaking at the Global AYUSH Investment & Innovation Summit, Prime Minister Narendra Modi
had said that India would soon introduce the AYUSH mark, which will give authenticity to quality AYUSH products of the country.
