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Awareness holds key to success of AYUSH mark, says industry

PM Modi had said that India would soon introduce the AYUSH mark, which will give authenticity to quality AYUSH products of the country.

Ayurvedic medicine image via Shutterstock.

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3 min read Last Updated : Apr 22 2022 | 12:10 AM IST

While India’s AYUSH (ayurveda, yoga and naturopathy, unani, siddha, and homoeopathy) industry welcomed the move to have the AYUSH mark for quality products made in the country, some pointed out how global agencies recognise and acknowledge the stamp playing a key role in determining demand in international markets.

Speaking at the Global AYUSH Investment & Innovation Summit, Prime Minister Narendra Modi

had said that India would soon introduce the AYUSH mark, which will give authenticity to quality AYUSH products of the country.

Dabur India CEO Mohit Malhotra said the introduction of an AYUSH mark will go a long way in raising awareness about

Topics : AYUSH Ayurveda Medicines

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