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Consumer spend sees first fall in 4 decades on weak rural demand: NSO data

In rural areas, it declined by 8.8% in 2017-18; in cities, it rose by 2% over 6 years

Somesh Jha New Delhi

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The survey was conducted by the NSO between July 2017 and June 2018

5 min read Last Updated : Nov 15 2019 | 6:23 AM IST

Consumer spending fell for the first time in more than four decades in 2017-18, primarily driven by slackening rural demand, according to the latest consumption expenditure survey by the National Statistical Office (NSO).

The survey — Key Indicators: Household Consumer Expenditure in India — shows the average amount of money spent by a person in a month fell by 3.7 per cent to Rs 1,446 in 2017-18 from Rs 1,501 in 2011-12. The figures for monthly per capita consumption expenditure (MPCE) are in real terms, meaning these have been adjusted for inflation, keeping 2009-10 as the base year. In 2011-12, the real MPCE had risen 13 per cent over a period of two years.

Experts said a dip in consumption expenditure indicated an increasing prevalence of poverty in the country. The data set also corroborates a shortage of demand in the economy, driven by the rural market.