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E-commerce firms expect 60% increase in business this Diwali season

The estimate is in sharp contrast to the prevailing economic scenario in the country, with every other industry blaming slowdown for affecting businesses

How deep discounts, impulsive buying have helped e-commerce beat slowdown
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Yuvraj Malik Bengaluru
Almost 32 million users are expected to buy from the e-commerce firms during the upcoming mega Diwali sale, RedSeer Consulting has said. The firm claims the period will see users make 75 million transactions this year, against over 45 million in the last.

The estimate is in sharp contrast to the prevailing economic scenario in the country, with every other industry blaming slowdown for affecting businesses. A few days ago, however, the two e-commerce majors in India — Flipkart and Amazon — shrugged off slowdown stories.

RedSeer’s numbers show that might be true for the e-commerce sector in the country.

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First Published: Sep 26 2019 | 7:33 PM IST

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