E-commerce Festive Sales

Premium demand, bargain hunting set to drive festive online shopping

India's e-commerce and quick commerce platforms are gearing up for the festive season, with industry and analysts expecting healthy value growth and divergent spending trends, as strong consumer appetite for premium products co-exists alongside bargain-hunting by value-conscious shoppers. A key growth engine in e-tailing, quick commerce's widening appeal beyond everyday groceries into fashion, electronics, and beauty is likely to gather further pace this festive season, building on the gains during the recent festival-led shopping cycles. Shubham Nimkar, Research Analyst at Counterpoint Research, believes the festive season will be "healthy in value terms, but more measured in volume terms". While consumers will be willing to spend, higher prices are making them more selective, he said, with premium products in the consumer electronics segment likely to perform well, even as value-conscious consumers stay highly deal-driven. He added that rising smartphone prices, driven by higher

Amazon starts sale for Prime members: Top deals on phones, TVs, laptops

Amazon's Great Indian Festival 2025 starts today for Prime members and tomorrow for others, while Flipkart's sale goes live tomorrow, offering deals on electronics, laptops, TVs, and more

Festive sales boost e-commerce to $14 bn GMV as tier-II+ cities lead growth

Fashion segment and electronics driven by quick commerce platforms in major cities Delhi, Mumbai, and Bangalore

Flipkart, Amazon eye 20-25% sales growth during festive shopping season

From September 26 to 28, online retailers experienced approximately a 26 per cent increase in sales compared to the previous year, amounting to around Rs 26,500 crore

E-commerce firms witness huge jump in festive sales from towns, cities

Flipkart recorded 330 mn user visits during Early Access and Day 1 combined, during The Big Billion Days (TBBD) 2024 sale event. Another e-commerce firm Meesho said it achieved 100 per cent increase

Expect heavy discounts this festive season as companies clear excess stock

India's festive season, which stretches from Onam to Diwali and includes Navratri, Durga Puja, and Dussehra, is the country's largest consumption period, contributing to 20-30% of annual sales

Festival season fuels temp hiring across industries, 700k new jobs expected

The festive season - which begins on August 19 with Raksha Bandhan through to Christmas and the New Year - is likely to see a boost in consumer spending, leading to a surge in temporary hires

Flipkart's 10-min quick commerce service 'Minutes' goes live in Bengaluru

The service has been launched across areas such as HSR Layout, Gunjur, Bellandur, and Kadubeesanahalli

E-commerce order volumes surge 18.7% during Republic Day sales: Unicommerce

The growth of e-commerce during the sale period was supported by attractive deals and nationwide marketing campaigns done by leading marketplaces, the report said

Amazon, Flipkart sales could go up by 16% on festive season boost

Marketplaces like Flipkart and Amazon India earn a major chunk of their yearly gross sales in the festive period which usually lasts for a month

E-com retailers may clock about Rs 90k cr during festive sales: Redseer

This is 18-20 per cent higher than last year and will be driven by about 140 million shoppers who are expected to be transacting online at least once during this festive month

2022 e-commerce festival sales almost 2x of 2019: Redseer report

This is about 25 per cent year-over-year growth as compared to festive sale month of CY2021

E-commerce firms give airlines a miss, ship Diwali parcels by road, rail

This comes on the back of tie-ups between e-commerce companies and Indian Railways, and expansion of fulfillment centres which has enabled increased storage and quicker deliveries

Despite 8% sales growth, Amazon Retail India saw Rs 794-crore loss in FY22

The numbers come amid preparations for Amazon's month-long flagship sale event The Great Indian Festival (TGIF), which starts on September 23

Myntra creates 16,000 jobs to cater to surge in festive season demand

The ramp-up includes the addition of over 6,300 personnel to fulfil demand across first- and mid-mile delivery and 3,000 personnel to cater to last-mile delivery

E-commerce giants may clock $11.8 bn in gross festive sales: Redseer

The massive growth in festive sales will further push the overall online retail GMV (gross merchandise value), which stood at $52 billion in 2021, to grow by 30 per cent to reach $68 billion in 2022

Tips to curb revenge spending and avoid a debt trap this festive season

Planning your expenses and comparing offers is a good way to start; use your plastic wisely and don't buy every claim the manufacturer tries to sell you

Smartphones worth Rs 68 cr sold every hour on e-comm platforms: Redseer

RedSeer claimed that it has been seen that Flipkart Group emerged as the leader during the festive sales with an impressive 64 per cent market share

E-commerce firms clock $2.7 bn in sales in first four days of festive sale

E-commerce firms are on track to achieve $4.8 billion gross merchandise value

New e-com, fashion brands see surge in sales as festive season begins

E-commerce and luxury fashion brands are witnessing bumper sales especially from the tier 2 and 3 cities, keeping their cash registers ringing