From Indira to Modi, what gave leaders' political oratory a typical style

Political parties are packaging ancient literature and popular folklore with social media weapons such as Facebook and Twitter to sell their arguments to the public

The venom-spewing election speeches of Congress leader Siddaramaiah and BJP's Yeddyurappa, made during the Karnataka Assembly polls, have drawn considerable flak from the media and public, raising several issues regarding the declining nature, and the dwindling richness in social and cultural content, of political oratory in democratic politics.

Leaders are essentially products of society and their understanding of the pulse of the people and their capacity to connect with the electorate lie in their close ties with that society. 

As they move on from their roots to pursue their political careers and then return to their constituencies as seasoned politicians,