How GST is changing the ad printing business during Durga Puja

Most of these printing companies that do not possess a GST registration have other lines of business such as photocopiers, photography and designing studios

The goods and services tax (GST) is threatening to change the face of West Bengal’s biggest festival, Durga Puja, from next year. For the numerous small-scale printers involved in the advertising space, but under the ambit of GST, the next pujas will just mean less work and less cheer.

After the implementation of GST, companies have become more conscious about the input tax credit that can be claimed in full as compared to the partial tax claim under the Value Added Tax (VAT) regime. Previously, advertisers were able to claim service tax credit for advertisements in print media, outdoor billboards, television