In the works: National e-commerce policy to script arm's-length rulebook

A national e-commerce policy, which has been in the works for close to three years, will direct e-tailers to be ‘fair’ and ‘non-discriminatory’ while providing cashbacks or reward offers to consumers, people aware of the matter told Business Standard.

The policy — applicable to all digital and electronic platforms engaged in buying and selling of goods and services, including television shopping channels, web pages, and social media — will also ensure that marketplace firms don’t influence prices of products listed on their platforms, following arm’s length principle.

E-commerce companies will also have to appoint officers to ensure compliance with domestic