Indians optimistic on growth outlook amid high inflation: EY study

They are shifting to new brands in search for value, says multi-nation survey

Indian consumers tackling inflation are shifting to new brands often offered online, said a report on Monday.

Indian consumers are concerned about rising costs but 71 per cent of them believe the economy will recover within a year, said the 10th edition of EY Future Consumer Index. All income levels are concerned about costs: 82 per cent of the rich, 72 per cent of the middle class and 67 per cent of people with low income.

The report said the developed Western world had a pessimistic economic outlook compared to emerging markets. Over half of the consumers in the United