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Lockdown 3.0: Rural India may drive demand recovery amid Covid-19 crisis

Top executives at auto, tractor and consumer packaged goods firms are optimistic. They are betting on the reverse migration of labourers boosting consumption and prediction of a favourable monsoon.

Topics
Coronavirus | Rural economy | Lockdown

Shally Seth Mohile & Viveat Susan Pinto  |  Mumbai 

As vast swathes of urban India remain locked down due to the Covid-19 pandemic, rural India, which is less affected by coronavirus and has been blessed with a record produce of rabi crops, too, holds out hope for recovery.

This will especially benefit companies which derive a large part of their revenue from rural areas, say analysts. “We expect the growth in rural India to be higher than the 1-2 per cent that we have seen in the past,” said Rajesh Shukla, managing director and chief executive at People Research on India’s Consumer Economy, a not-for-profit consumer ...

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First Published: Fri, May 08 2020. 02:11 IST
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