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Odisha eyes Rs 5 cr from online sales of recently launched Koraput Coffee

Brisk sales seen in offline model, farmers in tribal belt take to planting the variety in a big way again

Emergence & economy of coffee shops in India
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Jayajit Dash Bhubanewar
Odisha is eyeing a turnover of Rs five crore this fiscal year from online sales of its recently launched Koraput Coffee.

The beverage is already quite popular, with stocks being replenished by the hour due to brisk sales at the state-owned offline retail store, 'Adisha'.

“E-commerce is a big market in the country, growing 51 per cent year-on-year. We have already started selling Koraput Coffee online on Amazon.in and our own online platform Adisha.in. In parallel, we are expanding our retail outlets across the state. Presently, we have 11 Adisha  stores in Odisha and we are also looking to open