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Over a third of Indian women don't own gold but want to buy it: WGC survey

60% of Indian women already own gold jewellery, the most popular item among 'fashion and lifestyle' shoppers after designer clothes and silk sarees.

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People purchasing Gold Jewellery at UTZ Jewellery Shop. Photo: Kamlesh Pednekar

3 min read Last Updated : May 27 2020 | 3:31 PM IST

At a time when the metal is trading near record highs and is forecast to move up further, the affinity of Indian women for gold jewellery continues.

A survey conducted by the World Gold Council (WGC), a global gold miners’ body, finds that 37 per cent of Indian women have never bought gold in the past but would consider buying jewellery in future. The findings present a significant potential audience that retailers may want to capture.

The most striking finding of this survey is that 60 per cent of Indian women already own gold jewellery; it is the most popular item among

Topics : Gold Gold Prices

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