Stricter lockdown in the north pulls summer consumer sales down further

Many manufacturers from the region, which contributes 40% to the consumer goods market, have had to redraw their yearly targets

Manufacturers of summer products have begun feeling the heat of the extended lockdown. And, with normalcy in operations and retail activities not yet in sight, they have been forced to redraw their yearly plans and targets.
 

The extension of the lockdown dashed their hopes of a revival in sales from mid-April. With states in north India imposing stricter measures to curb intra-state movement after April 20, makers of summer products such as air conditioners, refrigerators, colas, and ice creams are estimating a 25-60 per cent drop in yearly sales.
 

Despite the home ministry allowing partial relaxation of the lockdown from