At the launch of 'Swachhata Hi Seva Movement', which aims at fulfilling Mahatma Gandhi's dream of clean India, Ratan Tata, the Chairman of Tata Trusts, said that his company has spent over Rs 1 bn in support of the Swachh Bharat Mission, which Prime Minister Narendra Modi launched in 2014.
"That foundation is the health of our people, which cannot be there without cleanliness and raising the level of sanitation and safe drinking water for the people," stated Tata, who was joined by megastar Amitabh Bachchan for the event.
"Unfortunately, I don't have the face or the voice of Amitabh Bachchan to offer. I can only say that Tata Trusts, which have been in existence for 100 years, have spent over the last four years over Rs 100 crore in supporting the Swachh movement and will continue in the coming years, to support technology to be brought that will be necessary to make this a great success," he added.
From celebrities to Bollywood stars, to industrialists and the youth, people from different walks of life from across the country joined the Prime Minister in his mission to achieve a clean India.
The Prime Minister had written personalised letters to nearly 2000 citizens from different walks of life inviting them to join the 'Swachhata Hi Seva Movement' and strengthen the Swachh Bharat Mission.
In the letter, Prime Minister Modi urged former judges, retired government servants, gallantry award winners, medal winners in the Common Wealth and Asian Games, spiritual leaders, film personalities, journalists of leading media outlets, sportspersons, writers, among others to become part of the mass movement.
To endorse the movement in all the states and union territories of the country, the Prime Minister also wrote letters to Governors, Lieutenant Governors, Chief Ministers and Deputy Chief Ministers of all states.